The full breakdown of who's showing up for the world's biggest tournament and why brands can't afford a one-size-fits-all fan. The FIFA World Cup 2026™ isn't one audience — it's dozens, all showing up ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted by NCAA Tournament Final Four and Championship Games YouTube Maintains No. 1 Spot in Nielsen’s Media Distributor Gauge ...

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...

NEW YORK – February 26, 2026 – An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, February 24, according to Nielsen. While ...

NEW YORK – February 24, 2026 – In a month where television viewing reached a 12-month high, Disney captured the largest month-over-month gain in Nielsen’s January 2026 Media Distributor Gauge report, ...

NEW YORK – February 19, 2026 – Nielsen today shared updated and final Super Bowl LX viewership data, with the total rising to 125.6 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital ...

NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and ...

– Super Bowl LX in 2026 was the first Super Bowl reported using Nielsen’s Big Data + Panel methodology. All prior reporting used Nielsen’s Panel-Only measurement. – The first Super Bowl to include Out ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.