The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Examines the many strands of diversity and the reasons why brands should continue to lean into DEI efforts in an increasingly diverse world. The conversation surrounding Diversity, Equity, and ...

Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

The campaign played a major role in helping lead P&O Ferries back towards future profitable growth, laying the foundations that can continue to grow the P&O Ferries brand and the ferry market at large ...

In the realm of hair care, traditional onion-infused oils held the belief of nourishing the roots deeply, while shampoos were limited to surface cleansing. This created a void in the market, ...

The total global audio ad market is forecast to reach $43bn in 2025, up 1.7% year on year. WARC’s annual survey of global marketers found that a higher percentage of brand marketers (25%) plan to ...

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