McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

When announcing the return of the newest Snack Wrap iterations, McDonald’s CEO Chris Kemczynski didn’t initially mention ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

McDonald's has added many new items to the menu over the summer including the return of the Snack Wrap and Spicy McMuffins to ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald’s slow return of its Snack Wrap paved the way for one of the strangest battles in the ongoing fast-food war.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

The Snack Wrap will be priced at $2.99 when it hits menus on July 10, McDonald’s Senior Marketing Director Guillaume Huin confirmed in a post on X.