The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...
Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work
One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...
The burrito king in coffee land: Starbucks CEO Brian Niccol’s most important job is fixing the bad vibes
The vibes are off at Starbucks.  Baristas are overworked as they try to churn out a constant stream of complicated ...
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...
On first earnings call, Starbucks CEO Brian Niccol details plan to ‘bring order’ to mobile ordering
Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...
Your name could be hand-written on Starbucks cups again: Sharpies are returning, CEO says
Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.
Starbucks CEO Brian Niccol promises fundamental changes with global sales under pressure
New CEO Brian Niccol said it is clear that Starbucks ( SBUX) needs to fundamentally change its strategy to win back customers ...
Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
Beata Zawrzel / NurPhoto via Getty Images New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee ...
Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter
Investors are expecting that Niccol will share more details about his turnaround strategy during the company’s conference ...
Starbucks CEO wants to make it easier for customers to get a cup of coffee — as he reveals his bold plan to overhaul stores
Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...
Restaurant Business6d
Brian Niccol wants to make Starbucks a coffee shop again, but also a faster one
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...
Nation's Restaurant News4d
10 changes Brian Niccol is making to bring back Starbucks success
From bringing back handwritten names on cups to refocusing on simple coffee drinks and the third place, the CEO’s Back to Starbucks plan is extensive ...