In a report released yesterday, Chris O`Cull from Stifel Nicolaus maintained a Buy rating on Starbucks (SBUX – Research Report), with a ...

Last week, Brian Niccol, the CEO of the coffee conglomerate, announced that Starbucks baristas would once again write ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

Starbucks is giving customers a sneak peek into what they can expect for in-store cheer. The holiday season returns to ...

Starbucks will reintroduce handwritten names on cups, a nostalgic touch from its 2012 tradition, CEO Brian Niccol announced.

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

"Unfortunately, it’s not as simple as just going to the Staples and picking up some Sharpies." The chain is also set to bring ...

"It may not be everybody's name ... but we will definitely be getting back to writing on cups again here in the ...

This week, Starbucks has announced self-serve sugar stations will ... “The number I heard was something like close to 200,000 ...

Starbucks is bringing back the self serve bar AND the hand written names on cups. Honestly, I hadn't noticed that part was ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...