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Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...
New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots ...
Last week, Brian Niccol, the CEO of the coffee conglomerate, announced that Starbucks baristas would once again write ...
Starbucks is giving customers a sneak peek into what they can expect for in-store cheer. The holiday season returns to ...
Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...
"Unfortunately, it’s not as simple as just going to the Staples and picking up some Sharpies." The chain is also set to ...
Since taking the helm in September, Niccol has been trying to refocus the company with his "Back to Starbucks" plan, which ...
Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.
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