Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

Nearly three weeks in, it's getting difficult to remember what everybody was so mad about—or if more than a handful were ever ...

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Sydney Sweeney's brother Trent Sweeney made light of the backlash her recent American Eagle ad campaign sparked, crediting a ...

Consumers should stand up for the diversity we want by boycotting companies like American Eagle that reject these values.

Trent, who serves in the U.S. Air Force, celebrated his recent promotion to staff sergeant in the 48th Munitions Squadron ...

Mancuso: Seeing a denim ad as a secret endorsement for eugenics minimizes real threats and distracts from actual problems.