Target, Ulta Beauty and Partnership Unravels
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Ulta Beauty and Target are going their separate ways, four years after a partnership brought Ulta’s cosmetic products to Target’s stores and website.
Ulta Beauty, the largest cosmetics retailer in the U.S. announced Thursday it is ending its partnership with Target. An announcement from the company says the brands mutually agreed to end the Ulta Beauty at Target shop-in-shop partnership that launched in 2021.
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Ulta Beauty and Target Corporation announced on Thursday they won’t be renewing their in-store partnership, which ends a year from now in August 2026. Until then, Ulta Beauty products will continue to be sold in Target stores and online at Target.com.