Velveeta is creamy and oh-so-craveable. Discover the secret to creamy cheese sauces and the irresistible icon of Tex-Mex cuisine.

Velveeta is a brand name for a processed cheese similar to American cheese. It was developed in 1918 by Emil Frey (1867–1951) of the Monroe Cheese Company in Monroe, New York.

Welcome to Velveeta, where cheese dreams come true! Our signature smooth and creamy cheese products are perfect for elevating your meals, snacks, and gatherings.

Aug 23, 2016 · When Kraft debuted pre-sliced cheese in the '50s, it had to do some damage control. To avoid internal competition, the company rebranded Velveeta as a dip and sauce.

Feb 8, 2024 · These recipes with Velveeta are creamy, luscious, and rich — but easy enough for weeknight meals.

Experience the convenience of Velveeta's real cheese product. Explore its versatility in a wide range of dishes, from mac and cheese to casseroles.

Aug 25, 2025 · Velveeta is a processed cheese product known for its smooth and creamy texture when melted. It’s often used in recipes like mac and cheese, dips, and casseroles.

Jul 17, 2025 · From creamy dips to melty casseroles, these Velveeta recipes deliver quick, cheesy comfort in every single bite.

Shop for Velveeta . Buy products such as Velveeta Original Pasteurized Recipe Cheese Product, 16 oz Block at Walmart and save.

May 21, 2021 · Velveeta is a popular brand of processed cheese product with a soft, springy consistency, mild flavor, and distinctive orange color. One of its key characteristics is its ability …