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Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios. Marketing.ie is syndicated by controlled circulation on a ...
Articles Archive - Marketing.ie
Feb 8, 2024 · Barry Dooley recounts the story behind the making of the much-loved Barry’s Tea Christmas radio ad created by the doyenne of Irish copywriters, the late Catherine Donnelly, at Irish International.
Marketing Archives - Marketing.ie
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications.
Marketer of the Year finalists announced - Marketing.ie
The three finalists competing for this year’s Marketer of the Year (MotY) – the premier award for Ireland’s marketers – have been confirmed. The three candidates are Stephen Jackson (right), head of customer and marketing, PTSB; Greta Hammel, chief marketing officer, Promise Gluten Free and Gallagher’s Bakehouse, and Mark Brennan, marketing lead, Allianz Ireland. The […]
Marketer of the Year finalists named - Marketing.ie
The finalists for this year’s Marketer of the Year have been announced. The three candidates in line for Ireland’s top marketing award are Aileesh Carew, director of sales and marketing for Epic – the Irish Emigration Museum; Paul Dervan, chief marketing officer, National Lottery and Loretta Dignam, founder and marketing director of The Menopause Hub. […]
Repak ads come clean on how to recycle - Marketing.ie
A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that goes to waste by sending material ‘clean, dry and loose’ to recycling. It is the agency’s second national campaign since ‘Re-imagine’ in 2022 […]
Oliver - an agency like no other - Marketing.ie
Jun 15, 2023 · Michael Cullen talks to Oliver Ireland founder and chief executive Mark McCann on how his business model has paid dividends for agency and client alike Ask Mark McCann what Oliver stands for and he responds matter-of-factly with the two E’s – effective and efficient. Effective in marketing communications and efficient in how it executes professional […]
Marketing Magazine Archives - Marketing.ie
Nov 2, 2020 · There is now just under a week to go until the entries for this year’s Marketer of the Year (MotY) award close. Since 1993, Marketing.ie has saluted as many as 27 of Ireland’s top marketers, who through their passion and commitment, created winning strategies for their brands – individuals with vision, drive and exceptional strategic […]
IAPI and Marketing Society take new Steps forward
The Institute of Advertising Practitioners in Ireland (IAPI) in association with the Marketing Society Future Council have announced 36 young professionals that have been selected as mentees for the 2024/2025 Steps programme. The industry initiative aims to foster growth and leadership in Irish marketing and advertising by pairing aspiring …