Paris Hilton has built a $4 billion consumer products empire — and more than half of it comes from one category. Fragrance. Since 2004, she’s launched over 30 scents, helping pioneer the celebrity fragrance model long before it became mainstream. But Hilton says the real advantage isn’t just being early. It’s being authentic. While many celebrity brands fade after one or two launches, her products have endured for decades. Her approach: build a team of top operators — and only create what she ac
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Paris Hilton has built a $4 billion consumer products empire — and more than half of it comes from one category. Fragrance. Since 2004, she’s launched over 30 scents, helping pioneer the celebrity fragrance model long before it became mainstream. But Hilton says the real advantage isn’t just being early. It’s being authentic. While many celebrity brands fade after one or two launches, her products have endured for decades. Her approach: build a team of top operators — and only create what she ac
42.8K views6 months ago
TikTokcnbci
Meeting Paris Hilton at Her Iconic Perfume Launch in London 😭💕 #shorts
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Meeting Paris Hilton at Her Iconic Perfume Launch in London 😭💕 #shorts
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Women React: Gold Rush Man by Paris Hilton | Hidden Gem 💎
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Paris Hilton's Iconic fragrance launch in London 💖 ‪@ParisHilton‬
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Paris Hilton's Iconic fragrance launch in London 💖 ‪@ParisHilton‬
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🔟10 Best Paris Hilton Perfumes!
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Paris Hilton and Ulta? That’s ICONIC! 💖✨👸🏼 Step into your sliving era with Paris’s new fragrance, available only at @UltaBeauty. It’s juicy. It’s radiant. It’s everything 🥰 | Paris Hilton
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Hidden Gem 💎: Gold Rush Man by Paris Hilton #fragrances
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Still sliving from the most unforgettable trip to CDMX 💖 From press interviews and launch celebrations to signing Iconic bottles and hugging so many of my loves—it was a total whirlwind, and I’m so grateful for all the love! 🥰 Iconic, my 30th fragrance, is officially available at @SearsMexico ✨ And don’t miss my episode of @PinkysPromiseTV this Thursday at 9 PM CT on their YouTube channel 🫶 I had the best time filming it with @KarlaDiazOF and her crew and I can’t wait for you to watch 🦄 #Par
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Love Islander @Grace Rosa arrives at rooftop bar for @ParisHilton Fragrance Launch in London #parishilton #gracejackson
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Thank you @TimmyHilton for making the perfect gift guide for #Slivmas 🛍 From @Parívie to @Paris Hilton Fragrances and my cookware collection, I have something for everyone on your list (especially if they like pink 💕) Loves it 🥰
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TikTokparishilton
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