Fake Apple Store - Improv Everywhere
Fake Apple Store - Improv Everywhere
Nov 1, 2017
improveverywhere.com
In 2015, China witnessed one of the boldest brand rip-offs ever—fake Apple Stores that looked exactly like the real ones. From staff uniforms to furniture, everything mimicked Apple’s official design. Shockingly, even the employees believed they were working for Apple. But one woman spotted a detail that real Apple Stores never display: the words "Apple Store" on the signage. That one clue blew the lid off this bizarre scam. #FakeAppleStore #BrandScam #ChinaMarketing #BusinessCaseStudy #AppleSca
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In 2015, China witnessed one of the boldest brand rip-offs ever—fake Apple Stores that looked exactly like the real ones. From staff uniforms to furniture, everything mimicked Apple’s official design. Shockingly, even the employees believed they were working for Apple. But one woman spotted a detail that real Apple Stores never display: the words "Apple Store" on the signage. That one clue blew the lid off this bizarre scam. #FakeAppleStore #BrandScam #ChinaMarketing #BusinessCaseStudy #AppleSca
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