Jerry Seinfeld and Superman save Lois 1998 American Express Super Bowl ad
Jerry Seinfeld and Superman save Lois 1998 American Express Supe…
Jan 1, 2020
superbowl-ads.com
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American Express built a $150M brand on a rumor. And it didn’t cost them a penny. Here’s what happened. In 1996, Jerry Seinfeld hears something weird. Apparently, Amex has this thing called a Centurion Card — aka the “Black Card”. It’s the mack daddy of boujee cards. Big enough for your ego but small enough for your wallet. And only 3 people have it. Supposedly, Jerry is one of those people. Thing is, he doesn’t have one. So he dials up the president of Amex. The conversation goes like this: “So
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American Express built a $150M brand on a rumor. And it didn’t co…
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The Advertising Archives on Instagram: "American Express brought comedian Jerry Seinfeld together with Superman for a quirky 1998 Super Bowl ad. As Superman tries to help Lois Lane, he finds his cape doesn’t cover forgotten wallets, leaving Seinfeld to bail her out with his American Express card. The spot blended live action with animation and showcased the brand in a light, humorous way during Super Bowl XXXII. By leaning into pop culture and everyday utility, the campaign created a memorable m
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