In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant

137K views · 1.1K reactions | Mother's Day is less than a week away!  Start shopping gifts for Mom with 25% OFF on all regular-priced Women's footwear and handbags. Offer is valid in-store and online at www.Payless.ph!  In-store offer ends May 11 with an even bigger surprise on May 12! Online offer ends May 12. Per DTI-FTEB Permit No. 7208, Series of 2019. | Payless PH | Facebook

Shoe shop with me at the new Payless SM City Iloilo @ I’ve been so many great things about their shoe collection, and I can’t wait to check it out!📍visit them at the 2nd floor of SM City Iloilo #shoeaholic #paylesspH | A Not So Secret Life Iloilo

47 reactions · 6 comments | Cool moms have fast shoes!  Don't miss out on yours and buy them at Payless!   Available at the nearest location. *Images are for illustrative purposes only. Specific availability varies by store. | Payless Trinidad & Tobago | Facebook