Burger King Dumps its Creepy King Mascot
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Burger King Dumps its Creepy King Mascot
Aug 19, 2011
eater.com
Burger king had to ditch 'creepy king' mascot for dark reason
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7 months ago
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Burger King dropped the ‘creepy king' mascot to appeal to families again
3:33
Burger King dropped the ‘creepy king' mascot to appeal to families again
4 months ago
MSN24/7 Food Recipes
Burger King's "Creepy King" era did the brand no favors. The chain's average-unit volumes declined between 2003 and 2011, the years the chain ran ads featuring its plastic-headed, "creepy king" mascot. McDonald's unit volumes increased 48% during that same period. Burger King is currently trying to escape that era's shadow by targeting more families and younger consumers. More here: https://www.restaurantbusinessonline.com/financing/burger-king-looks-move-past-its-creepy-king-era-it-targets-more
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Burger King's "Creepy King" era did the brand no favors. The chain's average-unit volumes declined between 2003 and 2011, the years the chain ran ads featuring its plastic-headed, "creepy king" mascot. McDonald's unit volumes increased 48% during that same period. Burger King is currently trying to escape that era's shadow by targeting more families and younger consumers. More here: https://www.restaurantbusinessonline.com/financing/burger-king-looks-move-past-its-creepy-king-era-it-targets-more
147 views7 months ago
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