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The first CRED ad in 2020 said 'Not everyone gets it'. Well, we still don't
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Adversestories | Decoding Marketing & Advertising on Instagram: "CRED's "AI Gone Wrong" ad, starring cousins Bobby and Abhay Deol, hilariously skewers AI's ad-making hype. Execution blended live-action with AI-generated absurdities. Planned by creative team of Moonshot to tap Deol nostalgia and AI buzz, it targeted urban millennials. Marketing drew from parody tropes (mocking celeb endorsements) and meta-humor, positioning CRED as witty fintech innovator."
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