Don Julio goes back to its roots in cinematic ads honoring founder
Don Julio goes back to its roots in cinematic ads honoring founder
Aug 23, 2022
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Don Julio is globally recognized as the OG of tequila, with a legacy built on devotion, craftsmanship, and an unwavering passion for the art of distillation. Locally, the brand has successfully anchored itself in cultural movements as it champions craftsmanship, creativity, and preserving an artist heritage that transcends cultures adn borders. “Don Julio González wasn’t motivated by commercial gain—he did everything in a truly authentic way,” shares Theo Zulu, the brand’s Senior Manager. This e
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