Small roofing companies keep complaining they can't compete with the big guys' Facebook ad budgets. Stop fighting where you can't win. The corporate franchise in my market spends $40K monthly on digital ads. I spend $2K. They get more clicks. I get more handshakes. Last month at the county fair: Set up a booth for $300. Talked to 180 homeowners face to face. Collected 47 phone numbers. Closed 8 jobs worth $94K. Their booth was bigger. Their setup was fancier. Their sales guy was reading from a s
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