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The Indian pet care industry has entered a period of rapid growth driven by several converging trends. With pet ownership rising, especially among urban millennials and double-income households, the market for pet food, veterinary services and pet care products in India reached an estimated rs. 4,000 crore in 2022. What are the factors which are helping shape this new booming industry? Shivan Chanana joined by Vineet Khanna, co-founder, Supertails, for perspective Watch more at wionews.com/video
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