Ever wondered why “prime rib” is called prime rib even when the menu says it’s Choice beef? The short answer is that the word “prime” in prime rib has nothing to do with USDA beef grades. It never did. Originally, “prime” simply meant first, principal, or best. Long before the USDA grading system existed, the rib section of the cow was considered one of the best and most desirable cuts. It was tender, well-suited for roasting, and came from the center of the animal. So butchers and cooks referre

The perfect main dish to serve for the holidays, watch Martha cook a prime rib or standing rib roast. She shares her tips for selecting the perfect roast plus her recipe for the gravy. https://bit.ly/3F2dlAh | Martha Stewart