Why is imported produce often cheaper than local products? Yohane Kaduma, Managing Director of Pass Trust, explains using the example of wheat imports from Russia, Ukraine, and Australia. "If you talk to Bakhresa or Azania, they will tell you they can import wheat from these countries and supply it to their factories at 30–35% less than wheat sourced locally," he says. Kaduma attributes this price gap to economies of scale and efficient farming practices, where higher productivity lowers costs.

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